OPG Danijel Čajko has been in existence since 2003, but the love for
bees in this family has been developing since the middle of the last
century when Grandpa Tom started beekeeping as a hobby. His grandfather did not move bees to pastures, but instead engaged in
stationary beekeeping, and the love, tradition and interest in this
business were passed from generation to generation.
The family goes into business more intensely in 2011 when Danijel's younger brother Dalibor became more interested in bees and began working with his grandfather to learn the basics. A year later, I also entered the beekeeping world. We worked together for a while, but my brother soon went to Zagreb to work, so the care of the apiary remains on me. It's easy to fall in love with this business, and I soon felt it on my own skin. Today I'm just sorry I waited so long...
The economy places its products on the market directly because it achieves the best selling price, but also direct contact with customers, which is extremely important. They strive to emphasize the importance of using bee products in their daily diet as well as their beneficial effects on health.
of producing real, natural honey is the bees in their bodies and the
digestive organs that produce honey, a product almost indispensable in
human consumption. There is no bee in the world that produces bad
honey. We are glad that our work has been recognized and the best proof
of it is the satisfied customers. The first national jar was promoted
in Županja and was poured by the then minister Tomislav Tolušić".
In Županja, we have an automatic honey pot equipped with their own funds and a newly built automatic honey refill, which they realized through measure 6.3.1. Rural development. The project was written by themselves, and the biggest job was done by the third, youngest brother Tomislav Čajko, otherwise by profession B.Sc. economist.
The Čajko family owns 2.5 ha of land, most of which
relates to facelia and other honey plants and the rest to nuts. The
land is located in Soljani, 40 km from the headquarters of the family
farm in Županja. OPG Čajko currently has 150 hives, and in 2020 they
plan to increase it to 250. Along with the association, a common idea emerges, the House of Honey -
Considering that I was a computer science major, I designed
labels myself, a website, a webshop and soon every step of ours could be
tracked on the internet. Quality was our first priority from the
beginning and we wanted to show it to everyone," we learn. It is an
extensive and arduous job, but with effort and dedication everything can
be done. And when one does what one loves, then everything is far
easier. "With this project, we have distinguished ourselves in the
market and our brand has become recognizable. The Honey House is a place
where our customers have the opportunity to taste bee products, further
educate themselves and talk about everything. We believe this is the
right way to increase the currently low average consumption of bee
products by per capita in Croatia" they.
Visits will be organized in the newly opened educational and sales area, showing the whole process from field to table: from extracting honey from the hive, controlling moisture and maturity, opening the frame, returning, filtering, homogenizing to filling in jars and gluing labels. All information will also be accessible through the website and social networks.
They are designed for users who care about their health and want to consume a home-made product that will delight them over and over again with its high quality, flavors and health effect. They opted only for premium honey, as evidenced by numerous gold medals and various awards.
Placement can be divided into two main segments: regular sales (retail sales throughout the year) and sale of parcels for various occasions. The buyers of our products can be divided into two main groups. The first group is made up of customers who primarily care about the quality and nutritional value of the products they buy. That is, they are predominantly female, between the ages of 30 and 65. They are primarily employed. women who buy the products either for themselves or for their children and family. The second group is represented by companies. This group of customers selects our products with the intention of donating to business partners or simply to resell this honey. The primary reason for choosing this case is the attractive visual identity of our products.
The website is designed to monitor the production, sales of honey and bee products from the hive to your table.
Our sense of development is to produce quality and recognizable product that are different from others on the market, first of all by their quality, naturalness, inovation and our ultimate goal is the satisfaction of our customers.